Why was the project important?
My project was important to the company because it gave them new content to use for both their company and their clients. The mission statement will give Social Supply Company a stronger and even more clear voice, and sums up the majority of their website in a few sentences. It is also company created, and wasn't a single draft crafted only by me - an intern who has been present in the business for approximately a month. My flat lays for Chuao Chocolatier are now being used as examples of ideas for their content creation, and although they most likely won't be used as a final content piece for their social media, it still offers the brand a clear view of the possibilities that there are for their content. My vocabulary list will hopefully be able to help any incoming employees or interns, and as Reis said, "You could sell this online," it's definitely useful and a great tool to be utilized in the future by someone who is learning about marketing, advertising, and the company.
What was the process you went through to complete the project?
To create the Mission Statement, I first examined the Social Supply Company website to understand further what their purpose and angle is as a brand. Not only do they help with content, but do analysis to help the client find what works and what doesn't. They also use a full-funnel marketing strategy, and are constantly learning to understand more. After I brainstormed and wrote three drafts, I had a team meeting to discuss the mission and get feedback on it. Since I had only worked there for three weeks at this point, I felt I didn't have the qualifications or understanding to write it completely on my own, and either way there was more than just me working in the office. The mission statement represents everyone, so I wanted everyone to have a voice on it. Reis then assisted to write the final copy, which will be presented on their company website.
For the portfolio, I reached out to Tali and asked if there was anything I could do under the umbrella of content creation. She then responded with the Chuao Chocolatier flat lay project. She was so thoughtful and give a scene idea for me on a sticky note, allowing me to then tangibly create it. I was able to grab any props or backdrops I needed, and really began to understand the effort and time it takes to create a flat lay or any content for that matter. I ended up taking about an hour on each design, in which I would first set it up a few different ways, pick my favorite, snap it on my phone to see if it looks good, and then set up lights and the camera, and shoot. I would then let Tali know I finished that one and she would upload the photos for me, crop them, and sharpen them to give a more finished and professional look.
Lastly, for the Internship Vocabulary List, it was actually an idea I came up with during my work day. As I kept hearing people talking, I realized how many words and terms I didn't understand, and there were quite a few I had even already asked about. I decided it would be a good idea to record the terms and words and their definition to make sure I could remember them and learn effectively. This soon turned into a product as the list grew longer and longer, and I decided it made sense to share. As there are new interns coming in for the summer, I think this will be an effective list that will help get them on their feet even quicker. They may know these terms considering they're older, but it's never a bad idea to share knowledge.
Links to my final products, photos of my products, and the presentation slides from my on-site POL can all be found below.
A month long course that allows the student intern to gain experience in the work environment of their choice, as well as complete a project while collaborating with their mentor.